[DOWNLOAD] "Don't Cut Corners with Your Customers; To Maintain Profits, Businesses are Looking for Ways to Reduce Costs. But Shortchanging the Customer Experience May Cause Long-Term Problems" by Gallup Management Journal ~ eBook PDF Kindle ePub Free
eBook details
- Title: Don't Cut Corners with Your Customers; To Maintain Profits, Businesses are Looking for Ways to Reduce Costs. But Shortchanging the Customer Experience May Cause Long-Term Problems
- Author : Gallup Management Journal
- Release Date : January 09, 2008
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 70 KB
Description
Byline: William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer" Synopsis: To maintain profits, many businesses are continually looking for ways to reduce costs. Shortchanging the customer experience, however, may cause long-term problems.
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